95% of all products fail. We make sure yours don't

Companies are generally born to bring new products to market, but as companies grow the complexity and time to bring new products in the market rises. Therefore, there is a need for new tools in order to continue to secure agile and fast path for new products/projects live.

Struggle on which
ideas to pursue

Product
innovations fail

Product innovation
takes longer than a year

Optimize your way
of testing and validating

Pipegrade tests your critical assumptions before launch and provices you with clear data on how the market responds to you idea based on a virtual prototype - as fast as within just two weeks.

Effective
use of resources

A dashboard to see which projects have the biggest potential per segment.

Closer
relation to customers

Learn about your potential users through their behaviour online that can help you build new products faster

Factual
decision-making

Base you decisions on data and benchmark against industry average

We help across the board

How it works

We value speed and tangible over lengthy discussions. This means cutting the occasional corner, but in our experience this is what drives results - show it, don't tell it.

Start the project

Upload your project description, your keyhypothesis, value propositions and select your target group. List the critical assumptions to test and desired outcome of the case.

Set the team and build the case

We set a cross functional dedicated team and start building your case. The project will examine and scope the value propositions and build tangible and testable stimuli of your case - typically a digital prototype or a "fake front door" landing page.

Approve case

After building the case we iterate on the outcome with you. We make the changes required to suit your concept and agree on metrics to test.

Start testing

We start testing your projects customer desirability through the appropriate channels, online and/or
offline, with qualititative and/or quantitative testing methods - it all depends on your project.

Monitor, evaluate and decide

You will sit back and look at key KPI metrics of your concept, receive consumer feedback and benchmark your various initiatives. Based on
consumer desirability analysis and market assessment studies you'll be able to make an informed and data driven decision.

Testing helps answer...

We are your extended
cross functional team

A team that executes requires certain personalities - mixed with a few different skillsets.

Concept Design

Shaping the concepts and the campaigns

Growth Hacking

Identifying ways to test your assumptions

Strategy

Understanding of your position and advice on roadmap

"The idea of testing commercial potential of multiple concepts at the same time has been pivotal for how we show the potential value to the IKEA organisation."

Daniel Friis
IKEA (SPACE10)

PipeGrade has been our innovation engine pushing out 5 new concepts last year and validating +15, has increased our throughput and helped our management make crucial decisions.

Kasper Bye Lassen
Waoo

The PipeGrade team is our extended team for validating and testing our early ideas in our innovation team. Their competencies and know-how has been invaluable, as well the final recommendation report has accelerated our decision time from idea to concept from 12 to 3 months

Line Lyst
GN

Download a
report of one
of our outcomes

Sign up by inputting your email and we will send you a free report of one of our outcomes.

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Outcome of
the Pipegrade process

Pipegrade tests your critical assumptions before launch and provices you with clear data on how the market responds to you idea based on a virtual prototype - as fast as within just two weeks. This allows you to fast-forward into the future to measure customer reactins prior to making any expensive commitments in short, Pipegrade helps you kill bad ideas faster - before they become costly investments - and focus on those with market potential

Analytics
Dashboard

Base you decisions on data and benchmark against industry average

Landing
Page

2-3 different landing pages to test conversion and different value propositions.

Concept
Mockups

2-3 Mock-Ups of concept to illustrate for the consumer what we are selling

Online
Campaigns

5-10 campaigns through Google Adwords and SoMe platforms to test CAC and CPC.

Customer
Backlog

Shortlisting of consumers signed-up as early users/customers, that you can engage with afterwards

Willingness
to Pay

We test different price point and identify what the optimal price point would be

Ready to give
Pipegrade a try?

Have a new project in mind? Schedule a 30 minute discovery call and I will at the very least give you some great advice.

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