AI strategy. Built into your business.

Find what matters.
Build what works.

PipeGrade identifies where AI can create the greatest business impact — then builds and implements the solutions to make it happen.

From first opportunity to fully implemented solution.

Agent · Cost reviewComplete
  1. 01
    ERP · Finance
    Scanning 4,812 cost lines for Q3
    ✓ 3 anomalies flagged
  2. 02
    Procurement
    Matching invoices to supplier contracts
    ✓ Overbilling: €18,400
  3. 03
    BI · Reporting
    Generating variance report
    ✓ Report drafted · 6 pages
  4. 04
    Recommendations
    Prioritising next actions
    ✓ 2 actions ready for review
Recommended
Renegotiate logistics contract · pause duplicate SaaS licences
AI agents✦Custom software✦Internal platforms✦Surveys & insights✦Implementation

Experience that goes beyond AI

Business experience meets hands-on execution.

We've worked with some of the world's most ambitious organizations, helping turn complex challenges into clear priorities, new solutions, and tangible outcomes.

Today, we bring that experience into practical AI implementation for growing businesses.

Selected client & project experience

  • IKEA
  • SPACE10
  • GN Store Nord
  • Ørsted
  • Danske Bank
  • Waoo
  • BII
  • GreyBird
  • Choice Manager

The opportunity

Everyone is using AI. Few businesses are working differently because of it.

AI is everywhere. Teams experiment with new tools. Employees create their own shortcuts. Leadership knows the technology matters. But inside most businesses, the work hasn't changed enough.

Reports are still prepared manually. Teams still copy information between systems. Salespeople still spend hours researching accounts. Finance teams still reconcile data that should already make sense.

AI isn't valuable because people use it. It's valuable when the business works better because of it.

01

Too much manual work

Your team spends valuable hours on tasks that could be automated, simplified, or supported by AI.

Mon 08:40 — exporting three spreadsheets for the weekly report.

02

Disconnected systems

Important information sits across finance software, CRMs, spreadsheets, and operational tools, making processes unnecessarily complex.

Same customer, four systems, three spellings.

03

AI without measurable impact

Your company may have plenty of ideas and experiments, but few implemented solutions with a clear business case.

12 pilots started. 0 in daily use.

04

Growth constrained by capacity

Scaling often means hiring more people, adding complexity, and increasing operating costs.

Revenue +20% means headcount +20%.

Before · Manual month-end

  1. — Export ERP data
  2. — Copy into spreadsheet
  3. — Check lines by hand
  4. — Write report
  5. — Email leadership

≈ 3 days

After · AI-supported

  1. ✓ Agent pulls & reconciles data
  2. ✓ Flags anomalies for review
  3. ✓ Drafts report
  4. ✓ Team approves & sends

≈ 2 hours of review

Illustrative example

The biggest AI opportunity isn't adding another tool. It's redesigning the work you no longer need to do manually.

How we work

We find the opportunity. Build the solution. Make it work.

The right AI implementation starts with understanding your business — not choosing the latest technology.

We combine strategic thinking with hands-on building to deliver solutions that solve real problems and create measurable impact.

  1. 01

    Business understanding

    Discover

    Find where AI creates the most value.

    We start with your business goals, your people, and the way work actually gets done.

    We identify repetitive processes, operational bottlenecks, and commercial opportunities, then prioritize them based on potential impact and feasibility.

    Typical outputs

    • Opportunity map✦
    • Business case✦
    • Prioritized roadmap✦
    Opportunity mapIllustrative
    ProcessImpactFeasibility
    • Invoice reconciliationHighHigh
    • Sales account researchHighMed
    • Campaign reportingMedHigh
    • Supplier cost trackingMedMed
    UnderstandingImpact

    Stage 1 of 4 · Business understanding

  2. 02

    Working solution

    Build

    Create solutions that fit your business.

    We develop custom AI agents, workflows, and tools around your processes and existing systems.

    From finance and operations to marketing and sales, we build practical solutions designed to solve a clearly defined problem.

    Typical outputs

    • Working AI agent✦
    • Automated workflow✦
    • System integration✦
    Workflow · Month-end checkIllustrative
    StepSource
    • TriggerDay 25, 06:00✓
    • Pull ERP + bank data2 systems✓
    • Detect anomaliesAgent✓
    • Send summaryFinance lead✓
    UnderstandingImpact

    Stage 2 of 4 · Working solution

  3. 03

    Everyday use

    Implement

    Make AI part of everyday work.

    Building an agent is only part of the job.

    We integrate the solution into your workflows, engage the people who will use it, establish clear responsibilities, and support adoption throughout the organization.

    Typical outputs

    • Live implementation✦
    • Team onboarding✦
    • Operational ownership✦
    RolloutIllustrative
    AreaStatus
    • Finance teamOnboarded6 / 6
    • Owner assignedCFO✓
    • Approval rulesSet✓
    • Weekly usageActive92%
    UnderstandingImpact

    Stage 3 of 4 · Everyday use

  4. 04

    Measured impact

    Improve

    Measure results. Keep getting better.

    We monitor performance, identify improvements, and help you expand AI into new areas as the business develops.

    Our goal isn't to deliver a project and disappear. It's to help you create increasing operating leverage over time.

    Typical outputs

    • Performance tracking✦
    • Continuous improvement✦
    • New opportunities✦
    Performance · last 90 daysIllustrative
    MetricValue
    • Hours released312 h↑
    • Anomalies caught27↑
    • Report lead time−4 days↑
    • Next areaProcurement→
    UnderstandingImpact

    Stage 4 of 4 · Measured impact

What we build

AI agents, platforms, and custom software — for every department.

Imagine a finance agent identifying cost leakage before month-end. A CRM built around how your team actually sells. Or an HR platform that gives leadership a clear view of the organization.

We build the tools that fit the problem — AI agents that work alongside your people, internal platforms, and custom software — department by department.

For CCO · CMO · Head of Sales · 4 use cases

Custom CRMIllustrative data
  • Nordlys A/S · ProposalFollow up today
  • Havn Group · MeetingBrief ready
  • Kvist ApS · LeadAuto-logged
Custom softwareDelivered

A CRM built around how your team actually sells.

For a mid-sized Danish company we built a custom CRM that removes manual steps, connects existing data, and cuts the time spent on administration in the sales process.

  • ✦Pipeline designed around your sales process.
  • ✦Automated data entry and follow-ups.
  • ✦Integrated with existing systems.
  • ✦Clear daily priorities for every salesperson.

Outcome · Optimized sales process and less time spent on admin.

Sales Performance AgentIllustrative data
  • Nordlys A/SScore 92 · Call
  • Havn GroupScore 81 · Brief
AI agentDelivered

More selling. Less searching.

Connects CRM information, account intelligence, and recommended next steps so salespeople focus on what matters.

  • ✦Identify and prioritize promising accounts.
  • ✦Recommend the next best sales actions.
  • ✦Prepare customer and meeting briefs.
  • ✦Draft outreach and follow-ups.

Outcome · More productive salespeople and stronger commercial focus.

Marketing Manager AgentIllustrative data
  • Meta · SpringCPA +41% · Pause
  • Google · BrandROAS 6.2
AI agentDelivered

A sharper marketing operation. Without the extra overhead.

Monitors performance, prepares recommendations, and supports content and campaign execution.

  • ✦Monitor advertising and channel performance.
  • ✦Flag underperforming campaigns.
  • ✦Recommend spend and targeting changes.
  • ✦Automate recurring reporting.

Outcome · More marketing output, faster decisions, greater efficiency.

Customer Insight & NPSIllustrative data
  • NPS · Q3+42 (↑6)
  • Top themeDelivery time
Platform

Hear your customers. Act on it.

Survey platform for NPS, customer satisfaction, and feedback — with AI that summarizes answers and highlights what to act on.

  • ✦NPS and satisfaction surveys.
  • ✦AI summaries of open answers.
  • ✦Trends by segment and over time.

Outcome · Customer insight that reaches decisions, not just dashboards.

Built for your business. Not another generic AI subscription.

We adapt proven approaches and reusable technology to your company's systems, workflows, and operational needs.

Explore what we could build together →

Proven in practice

Real solutions. Measurable impact.

We measure success by what changes in the business — not how many AI experiments we launch.

Case 01 · Sales Performance Agent · Time saved

20–30%

less time spent on research and prioritization.

A sales team was spending too much time navigating CRM information, researching accounts, and deciding where to focus. PipeGrade implemented an AI-powered sales assistant that surfaces priorities, prepares relevant customer insights, and recommends next actions.

  • ✦ 20–30% less time on research and lead prioritization. Time
  • ✦ 10–20% broader sales-team efficiency improvement. Capacity
  • ✦ Better use of CRM data and clearer daily sales focus.

Outcome · More time for selling and higher-value customer interactions.

Case 02 · Finance & Operations Agent · Savings

140k+

DKK in identified financial and operational savings.

A growing e-commerce business needed greater control over its financial and operational workflows. PipeGrade implemented AI-supported processes for monitoring costs, identifying anomalies, supporting reconciliations, and improving reporting.

  • 100k+

    DKK · Annual bookkeeping-related savings

  • 30k

    DKK · First-year freight savings

  • 10k

    DKK · Currency-related savings

Plus: additional staffing capacity requirements reduced or avoided. Avoided cost

Outcome · Stronger cost control, less administrative work, and improved operational visibility.

Case 03 · Marketing Manager Agent · Capacity

Scaling marketing output with a leaner team.

A mid-sized company wanted to improve marketing execution while reducing dependency on manual reporting, coordination, and campaign management. PipeGrade implemented AI-supported workflows for monitoring advertising performance, preparing recommendations, and improving everyday execution.

The organization reduced its marketing staffing requirement by two roles while retaining leadership oversight and using AI to support day-to-day work.

Outcome · A leaner marketing operation with greater automation and management visibility.

The value of AI isn't what it can do. It's what it actually changes.

AI opportunity advisor

Tell us your goals. We'll map the opportunities.

Describe your business. Our advisor asks a few follow-up questions, then suggests the outcomes PipeGrade could deliver — based on real projects we've built.

PipeGrade advisor

Hi — what does your business do, and what would you like to improve?

AI-generated suggestions for orientation only. Don't include confidential information.

Find your opportunity

What could your team achieve with less manual work?

Small improvements across repetitive workflows can create significant capacity across a business.

Use our calculator to explore the potential value of giving your team time back.

people
h/week
DKK/h
%
Currency

Potential hours released annually

828h

Illustrative annual capacity value

372.600 kr.

Assumptions: 10 × 6 h/week × 46 working weeks × 30% released × 450 DKK/h.

Illustrative only. Capacity value is not equivalent to realized cash savings. Actual outcomes depend on implementation, adoption, workload, and whether released capacity is redeployed or translates into reduced expenditure. Calculation excludes implementation and operating costs.

Why work with us

Strategic thinking. Builder mentality. Real accountability.

AI is not just a technology decision. It's a business decision.

That's why we combine commercial experience, structured problem-solving, and hands-on development to take your business from opportunity to execution.

01

Business first

We start with the outcome, not the technology.

We look at business priorities, cost structures, growth opportunities, and operational bottlenecks before proposing solutions.

e.g. freight costs before chatbots

02

Strategy and execution together

We don't leave you with another presentation.

We help decide what to do and take responsibility for developing and implementing the solution.

e.g. roadmap → live agent

03

Founder-led involvement

Experienced judgment, directly involved.

PipeGrade is led by an entrepreneur, consultant, and investor with practical experience in building businesses and turning ideas into operational reality.

e.g. the founder in your kickoff

04

Built for lasting impact

A working tool is only the beginning.

We focus on how solutions are adopted, measured, maintained, and improved over time.

e.g. 90-day performance review

We're not here to make your business more complicated. We're here to make it work better.

Christian Tost, founder of PipeGrade
Christian TostFounder · Copenhagen

The person behind PipeGrade

An operator's mindset. A consultant's discipline.

PipeGrade is founded and led by Christian Tost, an entrepreneur, investor, and former management consultant who has built his career around turning business opportunities into results.

Christian co-founded a management consultancy that was subsequently sold to Qvartz, built and exited startups, and served as a General Partner in venture capital.

He has worked with corporate innovation departments, founders, and growing businesses across strategy, product development, commercialization, and execution.

Today, he brings that experience to helping ambitious companies make AI a practical part of how they operate.

“I've spent my career working at the intersection of strategy and execution. AI gives us an entirely new set of tools to build more efficient and effective businesses. But the real challenge hasn't changed: knowing what matters, building the right solution, and turning it into results.”

Christian Tost — Founder & Managing Partner, PipeGrade

Let's find your next opportunity

Let's make AI work for your business.

You don't need to know exactly what to build. That's where we come in.

Tell us a little about your business and the challenges you're facing. We'll help you identify where AI could make the biggest difference and what a practical first step might look like.

Start with the business challenge. We'll help you explore the opportunity.

Book a free 30-minute call →

Or send the form and we'll come back to you.

Tell us about your business.

Where do you see the biggest AI opportunity?