AI strategy and implementation for SMEs

Find what matters.
Build what works.

We help small and mid-sized businesses uncover their biggest opportunities for improvement — and turn them into practical AI solutions that make the entire business run better.

From first opportunity to fully implemented solution.

Agent · Cost reviewComplete
  1. 01
    ERP · Finance
    Scanning 4,812 cost lines for Q3
    ✓ 3 anomalies flagged
  2. 02
    Procurement
    Matching invoices to supplier contracts
    ✓ Overbilling: €18,400
  3. 03
    BI · Reporting
    Generating variance report
    ✓ Report drafted · 6 pages
  4. 04
    Recommendations
    Prioritising next actions
    ✓ 2 actions ready for review
Recommended
Renegotiate logistics contract · pause duplicate SaaS licences

Experience that goes beyond AI

Business experience meets hands-on execution.

We've worked with some of the world's most ambitious organizations, helping turn complex challenges into clear priorities, new solutions, and tangible outcomes.

Today, we bring that experience into practical AI implementation for growing businesses.

Selected client & project experience

  • IKEAView project →
  • SPACE10Client experience
  • GN Store NordClient experience
  • ØrstedClient experience
  • Danske BankClient experience
  • WaooClient experience
  • BIIClient experience
  • GreyBirdView project →
  • Choice ManagerClient experience

Who we help

Built for ambitious businesses with more potential than capacity.

We work primarily with small and mid-sized businesses that have grown beyond simple processes but don't have large internal teams dedicated to transformation.

Across finance, operations, sales, and marketing, we uncover the inefficiencies, bottlenecks, and manual workflows holding the business back.

Then we help fix them — with practical AI solutions built around the way your company actually works.

01

Growing businesses

Scale your operations and commercial performance without adding people and complexity at the same rate.

02

Operationally complex businesses

Connect fragmented workflows, reduce manual coordination, and give teams better tools to get work done.

03

Ambitious leadership teams

Get a clear view of where AI can create value, what to prioritize, and how to turn opportunities into tangible results.

How we help SMEs →

How we work

We find the opportunity. Build the solution. Make it work.

The right AI implementation starts with understanding your business — not choosing the latest technology.

We combine strategic thinking with hands-on building to deliver solutions that solve real problems and create measurable impact.

The same method works for larger AI implementations and for our monthly micro-workflow improvements — at a different scale and pace.

Business problems first. Technology second.

We don't start by asking how much AI we can put into your business. We start by understanding what needs to work better.

Sometimes the answer is an AI agent. Sometimes it's a smarter workflow, better integration, or a simpler process.

We focus on the solution that creates the greatest business value — without adding unnecessary complexity.

  1. 01

    Business understanding

    Discover

    Find what matters.

    We work with your team to understand how the business operates, identify inefficiencies, and prioritize opportunities based on impact, feasibility, and economic value.

    Typical outputs

    • Opportunity map✦
    • Business case✦
    • Prioritized roadmap✦
    Opportunity mapIllustrative
    ProcessImpactFeasibility
    • Invoice reconciliationHighHigh
    • Sales account researchHighMed
    • Campaign reportingMedHigh
    • Supplier cost trackingMedMed
    UnderstandingImpact

    Stage 1 of 4 · Business understanding

  2. 02

    Working solution

    Build

    Create what works.

    We design and develop the right solutions for your existing processes and systems — whether that's an AI agent, an automated workflow, or a connected business tool.

    Typical outputs

    • Working AI agent✦
    • Automated workflow✦
    • System integration✦
    Workflow · Month-end checkIllustrative
    StepSource
    • TriggerDay 25, 06:00✓
    • Pull ERP + bank data2 systems✓
    • Detect anomaliesAgent✓
    • Send summaryFinance lead✓
    UnderstandingImpact

    Stage 2 of 4 · Working solution

  3. 03

    Everyday use

    Implement

    Make it part of the business.

    We integrate the solution into daily operations, work alongside your employees, and make sure the new way of working is adopted.

    Typical outputs

    • Live implementation✦
    • Team onboarding✦
    • Operational ownership✦
    RolloutIllustrative
    AreaStatus
    • Finance teamOnboarded6 / 6
    • Owner assignedCFO✓
    • Approval rulesSet✓
    • Weekly usageActive92%
    UnderstandingImpact

    Stage 3 of 4 · Everyday use

  4. 04

    Measured impact

    Improve

    Turn progress into lasting results.

    We measure outcomes, continuously improve existing solutions, and identify the next opportunities to create efficiency and growth.

    Typical outputs

    • Performance tracking✦
    • Continuous improvement✦
    • New opportunities✦
    Performance · last 90 daysIllustrative
    MetricValue
    • Hours released312 h↑
    • Anomalies caught27↑
    • Report lead time−4 days↑
    • Next areaProcurement→
    UnderstandingImpact

    Stage 4 of 4 · Measured impact

Micro-Workflow Optimization

Small improvements. Compounding impact.

Not every improvement needs a big project. Every month, we work with your team to find one piece of everyday work that costs too much time — and make it better.

  • One agreed improvement every month.
  • Continuous collaboration with your business teams.
  • Measurable operational efficiency.
  • Better decisions and more capacity.
  • A practical way to make AI part of everyday work.
Find your first improvement →
  • Sales

    Meeting notes become CRM updates

    After every customer meeting, notes are summarised and the CRM is updated with next steps — no more copying at the end of the day.

  • Finance

    Invoices matched to purchase orders

    Incoming invoices are checked against orders and contracts, and only the deviations land on someone's desk.

  • Marketing

    The weekly campaign report writes itself

    Results from your channels are collected into one short report with the key changes highlighted, ready for Monday's meeting.

  • Operations

    Supplier status in one overview

    Order confirmations and delivery updates from suppliers are gathered automatically, so delays are visible before customers notice.

Proven in practice

Real solutions. Measurable impact.

We measure success by what changes in the business — not how many AI experiments we launch.

Case 01 · Sales Performance Agent · Time saved

20–30%

less time spent on research and prioritization.

A sales team was spending too much time navigating CRM information, researching accounts, and deciding where to focus. PipeGrade implemented an AI-powered sales assistant that surfaces priorities, prepares relevant customer insights, and recommends next actions.

  • ✦ 20–30% less time on research and lead prioritization. Time
  • ✦ 10–20% broader sales-team efficiency improvement. Capacity
  • ✦ Better use of CRM data and clearer daily sales focus.

Outcome · More time for selling and higher-value customer interactions.

Case 02 · Finance & Operations Agent · Savings

140k+

DKK in identified financial and operational savings.

A growing e-commerce business needed greater control over its financial and operational workflows. PipeGrade implemented AI-supported processes for monitoring costs, identifying anomalies, supporting reconciliations, and improving reporting.

  • 100k+

    DKK · Annual bookkeeping-related savings

  • 30k

    DKK · First-year freight savings

  • 10k

    DKK · Currency-related savings

Plus: additional staffing capacity requirements reduced or avoided. Avoided cost

Outcome · Stronger cost control, less administrative work, and improved operational visibility.

Case 03 · Marketing Manager Agent · Capacity

Scaling marketing output with a leaner team.

A mid-sized company wanted to improve marketing execution while reducing dependency on manual reporting, coordination, and campaign management. PipeGrade implemented AI-supported workflows for monitoring advertising performance, preparing recommendations, and improving everyday execution.

The organization reduced its marketing staffing requirement by two roles while retaining leadership oversight and using AI to support day-to-day work.

Outcome · A leaner marketing operation with greater automation and management visibility.

The value of AI isn't what it can do. It's what it actually changes.

Christian Tost, founder of PipeGrade
Christian TostFounder · Copenhagen

The person behind PipeGrade

An operator's mindset. A consultant's discipline.

PipeGrade is founded and led by Christian Tost, an entrepreneur, investor, and former management consultant who has built his career around turning business opportunities into results.

Christian co-founded a management consultancy that was subsequently sold to Qvartz, built and exited startups, and served as a General Partner in venture capital.

He has worked with corporate innovation departments, founders, and growing businesses across strategy, product development, commercialization, and execution.

Today, he brings that experience to helping ambitious companies make AI a practical part of how they operate.

“I've spent my career working at the intersection of strategy and execution. AI gives us an entirely new set of tools to build more efficient and effective businesses. But the real challenge hasn't changed: knowing what matters, building the right solution, and turning it into results.”

Christian Tost — Founder & Managing Partner, PipeGrade

Let's find your next opportunity

Let's make AI work for your business.

You don't need to know exactly what to build. That's where we come in.

Tell us a little about your business and the challenges you're facing. We'll help you identify where AI could make the biggest difference and what a practical first step might look like.

Start with the business challenge. We'll help you explore the opportunity.

Book a free 30-minute call →

Or send the form and we'll come back to you.

Tell us about your business.

Where do you see the biggest AI opportunity?